There’s never been more demand for good speakers and experts covering a wide range of topics in the news.
However, getting it right and giving the audience a reason to find out more about your services demands a totally different approach now than it did, even 5 years ago. As the people who have run the national channels’ news desks, chosen the stories that run on the media, and covered them directly, we have improved the performance of tens of thousands of people on the media and online.
So, we can also help you to speak more clearly, confidently, with focused, practical training for any contact with the wider world.
Simply get in touch at email@example.com.
For now, here is some free, simple advice on how to begin to engage customers through your personal appearances, from the people who know from experience: Greenscreen London.
STEP 1. Be your own customer
It sounds simple, but the most compelling media and online speakers start by asking themselves how they would want to come across if they were a customer of their own business.
Trust is crucial – not just for banks – but for every provider of products and services.
It works in every day contact, and also in a crisis, where your customers need straightforward, rapid advice and support.
It also prepares you better for the harshest of customer or journalist questions. We have seen huge increases in media interest and viral video views for more than ten years of business by adopting this simple shift in a company’s approach to their communications.
So, focusing on your media training, check whether your trainers know how to help you to communicate key points from a customer’s perspective. If they don’t, go somewhere else!
STEP 2. The personal touch
Very often, you will have been told to assume the ironing board position in your media work and other content. It’s one of the most common routines that our clients have encountered, but very few have found it helpful during media appearances.
We help our clients – when they’re reaching out to customers, or under extreme scrutiny – to balance the need for clear comments in brief, with helpful guidance and support for their customers.
99% of the online and media work you’ll do is concerned with discussing a current topic of relevance to the public, your stakeholders, your business – and in a crisis, even more so.
So think: what would I, as a customer or member of the team, need you to tell me? It is nearly always clear advice and guidance, and the personal touch to enhance belief in what you’re saying.
This is a key part of what Greenscreen London offers to our clients worldwide, based on our decades in the national media pushing organisations to speak more clearly.
STEP 3. Familiarise, don’t revise
Anyone who’s presented for the first time to a live audience (if you can remember that far back), spoken to the media or even given a wedding speech has tried to revise every detail of the script. With a camera in the room, it becomes more intimate, and therefore more challenging.
Here are some broad points of preparation that help media speakers and presenters to enhance their appearances. Once you’ve seen these, tailor the points to your own unique set of skills:
- Our brains are geared toward learning three points at a time. So, decide on your top 3 key one-line messages and practice them with the audience in mind
- Then, back those up with 3 more, perhaps to flesh out or apply your main points to the real world
- Practice out loud!
- Try explaining them to a camera, phone etc. at home
- Watch them back and repeat until you begin to see where your strengths lie, and what areas you could develop
Then, it’s time to run those by someone with experience, and if we may be so bold, a company that understands the process of improving a person’s presenting technique, like us!
STEP 4. Listen and Respond
In an interview, panel discussion or webinar, lacing your points into a genuine conversation with the interviewer or other guests is a skill that comes to some more easily than others.
Listening, responding to the questions posed, and having a conversation is a useful and effective way to express yourself more naturally, confidently, and with an eye on how you appear to the audience – who are the most important people ‘in the room’.
This point requires practice, so do ask for advice on this point.
Goodbye for now
Your media and presentation trainers should always offer bespoke, expertise-based services that are dedicated to your (and your customers) needs.
Sadly, working with inexperienced journalists and presenters, and directly with public relations companies, can fall far short of the direct experience of practical daily media that you will need to achieve results on television, radio, print and online media.
If you have any concerns about the quality of media training that you are receiving, do contact us for any advice and guidance, whether or not you need us to help you. This is all part of our service since 2005.
Simply say firstname.lastname@example.org. We look forward to hearing from you.