IBM

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THE BRIEFS

As one of the biggest brands in technology since the 80s, IBM’s expertise reaches across an extremely varied range of fields.

We have been engaged primarily to create on-demand and live webinar content with our events client Marketforce.

The briefs have spanned the areas of Smart Cities, Digital Transformation in Rail, Social Media and Nuclear New Build.

THE WORK

Our work has covered:

  1. Scripting the webinars in the pre-planning stage
  2. Briefing and giving presentation training to the panelists – including experts from IBM
  3. Chairing and producing the live webinar

ROI & RESULTING SALES

As with all of our online events, the responses from the audience have always ranged from Very Good to Excellent. IBM have returned to Marketforce repeatedly to take part in the panel format that we devised for them, resulting in data on the audience, their questions, tweets and poll votes, and further returns for Marketforce.

LINKS

 

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