BrightTALK are a video and webinar content platform, with clients across the world specialising in financial services.
We have worked with BrightTALK in two specific ways: we compliment their own in-house video production services with editorial and script content for their videos and marketing webinars. Secondly, we chair keynote events.
While we don’t actually handle the cameras or editing for BrightTALK, we do help them with the other elements of the process of creating content that is more watchable, creative and ultimately compelling for their audiences – both live and streamed online.
BrightTALK work extensively in marketing technology and lead generation but we’ve helped them to enhance the delivery of their content as well as writing it, briefing panelists and contributors, and chairing their live and filmed events.
We’ve done this by pushing their content beyond the best national broadcast standards, and offering a more innovative take on what makes a webinar work.
This has helped their audiences to understand complex industry stories in a way that has enhanced BrightTALK’s marketing reach and editorial offering.