PADDY POWER

 

PaddyPower

 

THE BRIEFS

We’ve worked on a couple of high profile projects with Paddy Power through the PR company Taylor Herring.

They asked us to create grand scale ‘making of’ films for PR stunts marking the Cheltenham Festival and the Euros. So our job was to structure, storyboard, create motion graphics, film from the ground and handheld from the air, edit the films within 24 hours, and even produce the music so that they could maximise the use of the films online and in social media.

THE RESULTS

Below is The Uffington White Horse film; their fastest viewed viral video to date – and was created at a fraction of the price of their popular TV adverts. This film was shared more than 135,000 times in less than 2 weeks, with overwhelmingly positive comments from viewers worldwide.

Clever Content