NOVARTIS

Novartis

 

THE BRIEFS

We have worked with a wide range of pharmaceutical companies in their internal communications work and patient-led innovations.

The crucial aspect of our services as expert broadcasters and PR consultants is to pass clear, factual information to audiences in a way that cuts through a ‘dry’ approach to corporate communications, and makes a strong, personal impact on each viewer.

With Novartis, we created a real news programme from scratch, filmed and based in Europe, and delivered to team members across the world to explain the work that the company was doing to help to promote the issues surrounding, and to treat, diabetes.

This was backed and co-ordinated with World Diabetes Day.

THE RESULTS

The programme and associated content and interviews with clinicians worldwide (from the US to Latin America, Western Europe to the Far East) were watched and shared by patients and professionals in each and every country.

The ultimate result was to promote the understanding, and advance  treatments for diabetes.

Clever Content